Bicycling Helmet Cycling Accessory Company Bell Sports Buys Sports Instruments

Bell Sports, known for bicycle helmets and accessories for cycling and other active sports, recently announced it has purchased Sports Instruments. Some of Sports Instruments products include: heart rate monitors, cycle computers and sports watches.

Bell says they will market and sell the Sports Instruments product line through its network of 3,000 independent bike dealers, 1,000 snowsports retailers, and more than 40 international distributors. Electronic cycling & sports accessories make up one of the largest sporting goods product categories, behind cycling apparel and cycling helmets, respectively.
Bell's Specialty Retail Division will manage the Sports Instruments Line. Bell will sell the existing Sports Instruments product line while its world class R&D team works towards new and innovative products for the future. "We are highly focused when it comes to the types of accessories we deliver to the specialty channel," stated Kwai Kong, President of the Bell Specialty Division. "The Sports Instruments products were created through close collaboration among sports physiologists, engineers and industrial designers who are also athletes. These products offer athletes and fitness enthusiasts the tools they need to improve their performance. We have plans and people to create a steady stream of great products in this field."